Tiktok Marketing Strategies for Businesses
Tiktok has more than a billion monthly active users and if you’re not taking advantage of this as a business it’s a mistake. The benefits of your business having a strong Tiktok presence includes increased brand awareness, the ability to connect with potential customers, and boosted sales.
So here are four Tiktok marketing strategies for businesses.
Hashtags are a great way to promote your business on Tiktok. You can use them to reach a wider audience, connect with potential customers, and track the performance of your videos.
But how do you know which hashtags to use? Using a lot of random hashtags comes off as spammy and won’t do you any good. Instead, do some research to find popular, relevant hashtags that will reach your target audience. For example, if your business account is for an assisted living facility, you can use hashtags like #aginggracefully, #goldenyears, and #seniorcare.
Collaborate With Other Tiktok Users
Another effective strategy to promote your business on Tiktok is to collaborate with other users. Collaborating with other businesses is one of the easiest ways to reach a new audience and gain more followers.
This can be done in different ways, like hosting a joint giveaway or challenge and appearing in each other’s videos.
The most important part of collaborating is doing so with brands with the same target audience as you.
People love getting a peek behind the curtain, so give your Tiktok followers a behind-the-scenes look at your business. This could be anything from a tour of your office to showing how you make your products.
This is a great way to connect with your audience and give them a deeper understanding of what your business is all about. It helps create a more personal connection and can make your business feel more relatable.
However, be careful not to accidentally post confidential information or anything that could be perceived as negative.
Use Tiktok Ads
Tiktok offers a variety of ad formats that businesses can use to promote their products or services. There are three main types of Tiktok ads: in-feed, brand takeovers, and hashtag challenges.
In-feed ads are the most common type of Tiktok ad and appear in between users’ videos. They can be up to 15 seconds long and can include a call-to-action button.
Brand takeovers are full-screen ads that pop up when the Tiktok app is opened. They’re a great way to grab attention and are typically used to promote a new product or campaign.
Not to be confused with regular already existing hashtags, hashtag challenges are fun, interactive campaigns that encourage users to create content around a specific hashtag. Businesses can use hashtag challenges to increase brand awareness and engagement.
These are just a few of the many ways businesses can promote themselves on Tiktok. With over a billion active users, there’s a lot of potential for businesses to reach new customers and boost sales. So start incorporating some of these strategies into your marketing plan and see how much your business can grow.